Wix is an excellent website builder. But for a serious online store, the limits appear quickly — variants, integrations, scalability. Shopify is built 100% for e-commerce.
Why migrate
Wix added e-commerce as a secondary feature. Shopify was built from scratch for online selling. The difference shows at every step: variants, checkout, integrations, scalability.
Wix was created as a website builder, not an e-commerce platform. The limits are real: limited variants, weak checkout, limited stock management, basic reports.
Wix allows a maximum of 6 variant options and strict SKU limits per product. Shopify has no such limits — you can manage complex catalogs without restrictions.
Wix App Market has a few hundred options. Shopify App Store: 13,000+. Integrations with Meta Ads, Google Shopping, TikTok Ads and ERPs are native in Shopify.
You can't easily export all data from Wix — you're a "prisoner" on the platform. Shopify allows full export of all data at any time, in standard format.
Wix works with Wix Payments, Stripe and PayPal. Shopify connects with 100+ payment processors globally, including Netopia and other local solutions.
Wix works fine for small stores with a few dozen products. At growth, catalog, performance and integration limits become real business obstacles.
Comparison
| Criteria | Wix | Shopify |
|---|---|---|
| Built for e-commerce | No — website builder with e-comm bolted on | Yes — 100% natively e-commerce |
| Product variants | Max 6 options, SKU limits | Unlimited |
| App ecosystem | ~300 apps | 13,000+ certified apps |
| Full data export | Difficult, limited format | Full, anytime, standard format |
| Payment gateways | Wix Pay, Stripe, PayPal | 100+ global gateways |
| Customizable checkout | Very limited | Full (Shopify Plus) |
Migration Process
Every migration follows a tested process designed so you don't lose a single order, customer or product.
We inventory products, collections, pages and active functionalities. We evaluate what data can be exported and how we process it for Shopify.
We export products via Wix CSV (limited but usable) and clean and prepare them for import. Customers and orders are extracted manually or via Wix API.
We import products with variants, prices, stock and images. We recreate collections and configure all store settings.
We configure 301 redirects from Wix URLs to Shopify URLs. We transfer meta tags and update Google Search Console.
We fully test checkout, payment methods and order flows. We switch DNS after full approval, with minimal impact for customers.
What We Transfer
Titles, descriptions, prices, stock, images and variants (colors, sizes, custom attributes) — all faithfully transferred.
Order history imported for reporting continuity and access to historical data at any time.
Customer accounts, shipping addresses and order history per customer — fully migrated to Shopify Customers.
Categories become Shopify Collections, with the same hierarchy and correct products in each section.
301 redirect for every URL, meta titles and descriptions transferred, XML sitemap updated — Google Search Console connected.
We set up Shopify Payments or your preferred gateway (Stripe, PayPal, Netopia, etc.) and test every method before launch.
Happy Clients
"The migration process went perfectly — zero downtime and not a single product or order missing. Cristian handled everything, including redirects and SEO."
"I was skeptical about migrating — I was afraid of losing SEO rankings. Two months after launch, traffic increased by 35% and all data is intact."
"We no longer waste time with updates, security issues or hosting. Since moving to Shopify, we focus 100% on sales."
FAQ
Partially. Wix allows CSV export of products, but customer and historical order export is more limited. We have data extraction methods via Wix API as well. You never lose data in the migration process.
Price depends on catalog size and historical data volume. Indicatively: from €400 for small stores (under 100 products), up to €1,200+ for larger stores with complex data. Free quote within 24h.
No, if redirects are configured correctly. Wix URLs have a specific format that we map to the Shopify structure with 301 redirects. Meta tags and sitemap are transferred. A slight 2-4 week fluctuation is normal.
The Wix subscription can be cancelled after you confirm migration is complete and Shopify works perfectly. We don't cancel Wix before Shopify launch — we run both in parallel during the testing phase.
A standard Wix store (50-200 products) migrates in 2-4 business days. Larger stores may need 5-10 days. The main variable is the quality of data exported from Wix.
Let's get started
Send us your store details and get a migration plan + free quote within 24 hours.
Or write to contact@horcrux.ro — I reply within 24h.